Eight years ago, The Avenue was born with a vision to create a dynamic non-profit radio station, dedicated to giving nonprofits unprecedented access to the airwaves for the greater good of our community. Fueled by an independent spirit, and by the generosity of our members and corporate business partners who believe in our mission, we have continued to provide a strong voice for basic human needs and other nonprofit services, while offering a mix of music that’s simply not available anywhere else.
In just 8 years, The Avenue has grown into a proven community asset. Hundreds of letters from local nonprofit organizations give testament to the value of our mission. We are independent, nonprofit, community, radio.
Independent As an independent station, not tied to a conglomerate or corporate headquarter of radio stations, The Avenue operates as a single entity. We get no government funding and must raise all the funds to meet our operating expenses. Our music is also independent. We are not tied to a dictated group of songs – we play local, regional and national artists based on a finely tuned style and sound unlike any other playlist. Because we are independent, we are free to pursue what the community needs, when it’s needed. From music to messaging to current topics affecting Northeastern Wisconsin, we can always be on the cutting edge of what’s next. This allows us to be in-tune and effective for the people and nonprofits in our listening area.
Nonprofit The Avenue is a 501(c)(3) nonprofit, and as such, every donation is tax-deductible. As a nonprofit, we have all the expenses of a nonprofit organization, plus the expenses of a radio station. Examples of radio station expenses include: On-air hosts, music licensing, tower leasing fees and radio broadcast and studio equipment maintenance and purchase as well as staff remuneration for broadcast engineers, on-air traffic specialists, copy writers, board operators etc. You might have heard that “The Avenue now reaches 1 million hearts.” We’ve made the significant financial investment to increase our radio broadcast power so that the Avenue can now throughout Northeast Wisconsin and be of service to a greater number of nonprofits. We operate with a lean, small staff of essential employees, skilled in radio and working with the needs of nonprofits.
Community The Avenue is a strong thread that ties the community together as a tapestry, blanketing the community for the greater good. It’s a place that people can turn to 24/7, seven days a week for on-going information about community resources, events, and needs. Much like the “town square” from days gone by, all of Northeastern Wisconsin now has central place to understand what is currently happening with area nonprofits. The Avenue fills a vital need – uniting everyone in a common place at 91.1 The Avenue and through AvenueRadio.com. It’s a radio station that has grown into a proven community asset. Music breaks down barriers and unites. The combination of music and mission brings our ever-growing area together as no one else can. People believe in The Avenue; they tell us that, day after day and they support us by becoming Avenue Members. The belief of individuals in our community and Corporate Business Partners has been instrumental in growing The Avenue over the past 5 years.
Radio The Avenue is a “bullhorn”, a “mouthpiece” because it’s a radio station. It’s always available at no cost to anyone, anywhere, and anytime, accessible 24/7. And The Avenue audience is engaged with the community, with an ever-growing listener base who appreciates the music and the mission. Statistically we know that The Avenue has a very high “TSL”, or time spent listening. Our listeners don’t dial hop, and after being introduced to the idea of music and mission, The Avenue becomes their foundation for music and information, including how to connect and support nonprofits. Hundreds of letters from local nonprofit organizations give testament to the value of our mission.We’ve made the significant investment to increase our power so that the Avenue can now reach throughout Northeast Wisconsin. 91.1 The Avenue is radio for the greater good.